How to Add a Popup to Your Wix Store (Wix Stores Guide)
Add email, discount, exit-intent, and free-shipping popups to a Wix Stores site — step by step, with targeting rules and copy that fit ecommerce.
A popup on a Wix Stores site has a different job than one on a portfolio or blog. Store visitors are comparing products, checking shipping, and deciding whether to trust you with a first order. The right popup answers one of those questions at the right moment — the wrong one blocks the product photo they came to see.
This guide shows how to add a popup to a Wix store, which four campaigns are worth running first, and the targeting rules that keep them from hurting conversion.
What a Wix store popup should do
Most Wix Stores owners need one of four jobs:
| Job | Format | When it shows |
|---|---|---|
| First-order discount for email | Modal | Short delay, first visit only |
| Free-shipping threshold | Top or bottom bar | Sitewide, dismissible |
| Exit-intent recovery | Modal | Visitor heads for close/back on product pages |
| Sale or launch announcement | Bar or modal | Only during the sale dates |
Run them as separate campaigns. A single popup that asks for an email, announces a sale, and mentions shipping does none of those jobs well.
How to add a popup to a Wix store
- 1Install Popup Wizard from the Wix App Market and click Add to Site
- 2Open it from your Wix dashboard → Apps → Popup Wizard
- 3Click New Campaign and pick modal (centered popup) or bar (top/bottom strip)
- 4Describe the popup in a prompt, or write the copy yourself in the manual builder
- 5Set targeting: URL rules, device, delay, exit-intent, and frequency
- 6Publish, then check impressions, dismissals, and conversions after a few days of traffic
No Velo code or theme edits are needed. For a screenshot-level walkthrough, see the Wix popup tutorial.
Campaign 1: First-order discount for email
This is the classic store popup: trade a small discount for an email address.
Set up the code first. Create the coupon in your Wix dashboard (Wix's guide to coupons), then put the exact same code in the popup's success message. Mismatched codes are the most common reason a discount popup creates support tickets instead of orders.
Prompt to try:
Create a two-column welcome popup for a Wix store. Left: lifestyle product image. Right: headline Get 10% off your first order, one line of supporting copy, email field, CTA Unlock my code, small No thanks link. Clean and on-brand.
Targeting: delay of 5–10 seconds, exclude /cart, /checkout, and /account URLs, show once per visitor. More ideas: Wix discount popups.
Campaign 2: Free-shipping bar
A bar keeps the shipping threshold in view while people browse, without covering product images.
Free shipping on orders over $50 — Shop bestsellers
Targeting: sitewide, dismissible, cap frequency so it doesn't reappear on every page after someone closes it. If your threshold changes during a sale, edit the bar text instead of republishing your site. More on Wix announcement bars.
Campaign 3: Exit-intent recovery on product pages
When a shopper moves to close the tab on a product page, show one last reason to stay or come back.
Still deciding? Get 10% off when you join the list — we'll email your code.
Targeting: exit-intent on, URL rule limited to product and collection pages, once per visitor per week. On phones, exit behavior is less reliable, so consider desktop-only for this campaign. Deep dive: Wix exit-intent popups.
Campaign 4: Sale announcement
For a weekend sale, Black Friday, or a product drop, schedule the popup for the sale dates only so it switches off on its own.
State the real deadline in the copy (“Ends Sunday at midnight”). Skip countdown timers that reset for every visitor. Shoppers notice, and you lose their trust. Pattern ideas: Black Friday popup examples and Wix countdown-style offers.
Targeting rules that protect store conversion
- Never show a modal on checkout. Exclude cart, checkout, and thank-you pages from every modal campaign.
- Cap frequency. Once per visitor (or once per week) for discount and exit-intent popups.
- Respect paid traffic. If a visitor arrived from an ad with a promo already, use UTM rules to hide the welcome discount.
- Separate mobile. A compact bar often beats a full modal on small screens.
For the full rule set, read the Wix popup targeting guide.
Where the emails go
Every signup is stored in Popup Wizard with the page URL, device, and UTM source, and you can export leads as a CSV. To send them straight to your email tool, connect Klaviyo or a webhook in Settings → Integrations — see Klaviyo signup popups on Wix.
Related resources
- Popup Wizard for Wix — features, pricing, and app overview
- Wix email popup — welcome and newsletter signups
- Wix discount popup — coupon and sale campaigns
- Wix popup examples — patterns to recreate
- Wix Lightbox vs popup app — when the built-in option is enough
- Best popup app for Wix — options compared
Ready to launch? Add Popup Wizard to your Wix store — the free plan includes 5,999 popup views a month.